Last Updated: December 2025
1. Who we are and what we do
Who we are
We are Oxford Leadership Academy Limited (“Oxford Leadership”, “us”, “we”, “our”). We are a limited company registered in England and Wales under registration number 04481220, and we have our registered office at 2nd Floor, 55 Ludgate Hill, London, United Kingdom, EC4M 7JW. We are registered with the UK supervisory authority, Information Commissioner’s Office (“ICO”), in relation to our processing of Personal Data under registration number Z1446327.
What we do
We are global leadership consultants and coaches. We are committed to protecting the privacy and security of the Personal Data we process about you.
As part of the delivery of our team coaching, leadership development, mentoring and training programmes, we provide access to our Self-Managing Leadership (“SML”) platform.
We process your personal data on SML on behalf of licensees and are therefore data processor. Licensees are data controllers.
2. Purpose of this privacy notice
The purpose of this privacy notice is to explain what Personal Data we collect about you and how we process it when you use the SML platform. This privacy notice also explains your rights, so please read it carefully. If you have any questions, you can contact us using the information provided below under the ‘How to contact us’ section.
3. Who this privacy notice applies to
This privacy notice applies to you if your employer has purchased an SML license and you are an SML user.
4. What Personal Data is
‘Personal Data’ means any information from which someone can be identified either directly or indirectly. For example, you can be identified by your name or an online identifier.
5. Personal Data we collect
The type of Personal Data we collect is outlined in the table below in the section entitled ‘Purposes, lawful bases and retention periods’.
6. How we collect your Personal Data
We collect most of the Personal Data processed on SML directly from you by email, and directly from you on the SML platform.
7. Purposes, lawful bases and retention periods
We will only use your Personal Data when the law allows. We use your Personal Data on SML in the following circumstances:
| Categories of individuals |
Categories of Personal Data |
Purpose of Processing |
Lawful Basis |
Retention Period |
| SML users/ participants |
Name, email address, titles |
To enable you to create an account to use the platform |
Performance of a contract |
7 years from the expiration day of the license |
| SML users/ participants |
Data Subjects’ input into the programme such as life experience, reflections etc. |
To generate a personal timeline on the platform for you |
Performance of a contract |
7 years from the expiration day of the license |
| SML users/ participants |
Name, email address |
To ask for your ratings and view of product |
Performance of a contract |
1 year after survey completed |
8. Sharing your Personal Data
We use subcontractors to provide our services on the SML platform. When doing so, we transfer your personal data to the following subcontractors for the purposes described in this privacy policy:
- Cloudways LLC – Web hosting service provider, for hosting the SML Platform.
- Microsoft Office 365 – Communication and storage of programme material.
We may engage additional subcontractors in the future to support our operations. Where we do, we will ensure that any new providers are subject to appropriate data protection obligations and safeguards.
9. International Transfers
Your Personal Data processed on SML will not be transferred outside of the UK or the EEA.
10. Your rights and how to complain
You have certain rights in relation to the processing of your Personal Data, including to:
You have the right to know what personal data we collect about you, how we use it, for what purpose and in accordance with which lawful basis, who we share it with and how long we keep it. We use our privacy notice to explain this.
- Right of access (commonly known as a “Subject Access Request”)
You have the right to receive a copy of the Personal Data we hold about you.
You have the right to have any incomplete or inaccurate information we hold about you corrected.
- Right to erasure (commonly known as the right to be forgotten)
You have the right to ask us to delete your Personal Data.
- Right to object to processing
You have the right to object to us processing your Personal Data. If you object to us using your Personal Data for marketing purposes, we will stop sending you marketing material.
- Right to restrict processing
You have the right to restrict our use of your Personal Data.
You have the right to ask us to transfer your Personal Data to another party.
- Automated decision-making. You have the right not to be subject to a decision based solely on automated processing which will significantly affect you. We do not use automated decision-making.
- Right to withdraw consent
If you have provided your consent for us to process your Personal Data for a specific purpose, you have the right to withdraw your consent at any time. If you do withdraw your consent, we will no longer process your information for the purpose(s) you originally agreed to, unless we are permitted by law to do so.
How to exercise your rights
You will not usually need to pay a fee to exercise any of the above rights. However, we may charge a reasonable fee if your request is clearly unfounded or excessive. Alternatively, we may refuse to comply with the request in such circumstances.
If you wish to exercise your rights, you may contact us using the details set out below within the section called ‘How to Contact Us’. We may need to request specific information from you to confirm your identity before we can process your request. Once in receipt of this, we will process your request without undue delay and within one month. In some cases, such as with complex requests, it may take us longer than this, and, if so, we will keep you updated.
11. Complaints
You have the right to complain if you consider that we have not complied with the data protection law when handling your Personal Data. We will acknowledge receipt of your complaint within 30 days, investigate the matter without undue delay, and keep you informed of the progress and outcome. If you wish to complain please use the contact details given below under “How to Contact Us”. We will do our best to resolve the matter to your satisfaction.
If you are not satisfied with the outcome of your complaint, you can complain with the relevant supervisory authority. The supervisory authority in the UK is the Information Commission who can be contacted online at:
Contact us | ICO
Or by telephone on 0303 123 1113
12. How to Contact Us
If you wish to contact us in relation to this privacy notice, or if you wish to exercise any of your rights outlined above, please contact us as follows:
Oxford Leadership Academy Ltd, Eden House, 2nd Floor, 2 St Aldates Courtyard, 38 St. Aldates, Oxford, OX1 1BN, UK
[email protected]
+44(0) 808 1756778
13. Changes to this privacy notice
We may update this notice (and any supplemental privacy notice) from time to time, as shown below. We will notify you of the changes where required by applicable law to do so.
Last modified December 2025
This End-User License Agreement (“EULA”) constitutes an agreement between Oxford Leadership Academy Limited, corporate registration number 04481220, a company incorporated under the laws of England and Wales, hereinafter referred to as “Oxford Leadership”and you as an end-user of the Digital Platform provided by Oxford Leadership (“User”).
Oxford Leadership has developed a step-by-step online programme called SML Online, including training and learning materials, videos and exercises, accessible through a web based platform (“Digital Platform”). Oxford Leadership has entered into a license agreement with a legal entity (“Licensee”), granting Licensee’s employees (including User) the right to use the Digital Platform in accordance with such license agreement and this EULA.
This EULA governs the use of the Digital Platform and shall apply to all end-users using it.
1- Definitions
- “Content” means the content included in the Digital Platform, such as training and learning material.
- “EULA”means this End-User License Agreement.
- “Digital Platform”means the web based platform SML Online through which Usermay access and complete Oxford Leadership’s step-by-step online programme called Self Managing Leadership.
- “User”means the individual associated with Licensee using the Digital Platform in accordance with this EULA.
- “Licensee”means the legal entity licensing the Digital Platform from Oxford Leadership under a separate license agreement.
2- Acceptance of the EULA
- Prior to using the Digital Platform, User must have read, understood and accepted this EULA. Further, User undertakes to carefully read any and all future revisions of or amendments to this EULA and not to use the Digital Platform unless User has read, understood and accepted such revised or amended EULA.
3- Access to the Digital Platformand User Account
- Userwill get access to the Digital Platform via a link provided by Licensee or Oxford Leadership, and/or by creating an account. User acknowledges that data provided by User is true and correct and that, when necessary, Userwill update such data so that it at all times remains true and correct. User is solely responsible for maintaining the confidentiality of login information, if any. Oxford Leadership shall have no responsibility for any unauthorized use of User’s account.
4- Trial Period of the Digital Platform
- The User may be eligible to use the Digital Platform during a trial period, as determined by Oxford Leadership and/or Licensee. The trial period is intended for testing and evaluation of the Digital Platform. During the trial period, User may only use the Digital Platformfor the purpose of testing and evaluating the Digital Platform. The Digital Platform will be provided in apre-release version during the trial period, which means it may not work the way a final version of the Digital Platform will.Oxford Leadership may change the Digital Platform for the final version.
- During the trial period, User may provide feedback regarding the Digital Platformand its Contentto Oxford Leadership. If User provides feedback, User grants to Oxford Leadership, without charge, the right to use, share and commercialize such feedback in any way and for any purpose.
5- Use Rights
- Oxford Leadership grants Usera non-exclusive, limited license to use the Digital Platform in accordance with this EULA. The license is only granted to User for as long as Licensee holds a valid license agreement with Oxford Leadership.
- Except as expressly granted in this EULA, Usershall have no other rights to the Digital Platform. All rights not expressly granted are reserved and retained by Oxford Leadership.
- Usermay not use, copy alter, develop, or create additions to the Digital Platform, other than as expressly permitted under this EULA. This means that User under no circumstances may use or copy the Content in the Digital Platform other than as expressly permitted in this EULA.Further, User may not use reverse engineering, work around any technical limitations, or otherwise attempt to change or recreate any parts of the Digital Platform, including Content.
- Usermay not sublicense, rent, loan or otherwise permit any third party, directly or indirectly, to dispose or otherwise use the Digital Platformand/or Content.
- User agrees to use the Digital Platform at its own risk. User acknowledges that the results from using the Digital Platform is highly individual, depending i.a. on User’s previous experiences and personality traits. User is therefore solely responsible for the results and understands and accepts that Oxford Leadership can take no responsibility regarding such individual results.
6- User Obligations
- User may use the Digital Platformonly for such purposes that are permitted by applicable law or regulation and this EULA. User undertakes to comply with Oxford Leadership’s from time to time applicable guidelines and this EULA. User may not use the Digital Platform in a way that causes Oxford Leadership or a third party harm. If User becomes aware of the Digital Platform being used in violation of this EULA, User shall, if possible, immediately terminate such use and inform Oxford Leadership of the violation
- User specifically agrees not to communicate or publish information that infringes or violates someone else’s right (copyright, trademark or other intellectual property right), that may violate the integrity of, intimidate or offend another person, that may challenge criminal actions or contain material not permitted by any applicablelaw or regulation (for example discrimination and racial agitation).
7- Intellectual Property Rights
- All copyrights, trademarks and other intellectual property rights (registered and unregistered) in and tothe Digital Platformand the Content are reserved by Oxford Leadership and/or third parties. Nothing in this EULA grants Usera right or license to use any trademark, copyright or other intellectual property right owned or controlled by Oxford Leadership, unless explicitly granted herein.
8- Limited Liability
- OXFORD LEADERSHIP’S AGGREGATE LIABILITY TOWARDS USER WITH RESPECT TO THE PLATFORMAND THE CONTENT SHALL BE LIMITED TO DIRECT DAMAGE OF PROPERTY NOT EXCEEDING AN AMOUNT OF SEK 100. OXFORD LEADERSHIPIS UNDER NO CIRCUMSTANCES WHATSOEVER LIABLE FOR ANY INDIRECT LOSSES OR INDIRECT DAMAGE, SUCH AS LOSS OF PROFIT, LOSS OF SAVINGS, AND LOSS OF DATA.
- THE PLATFORM IS PROVIDED “AS IS” AND “AS AVAILABLE”. OXFORD LEADERSHIP DOES NOT WARRANT THAT THE USE OF THE PLATFORM WILL BE SECURE, UNINTERRUPTED, SAFE, ALWAYS AVAILABLE, ERROR-FREE OR WILL MEET THE REQUIREMENTS OF USER.
9- Privacy
- User and/or Licensee may provide personal data to Oxford Leadershipas part of User using the Digital Platform. Oxford Leadership will process such personal data as data processor to Licensee, who is the data controller.
- Personal data provided to Oxford Leadershipwill be processed for the purpose of providing the Digital Platformto User, in accordance with Licensee’s instructions and the EU database directive (96/9/EC) or the General Data Protection Regulation (EU 2016/679), whichever is applicable. For more information regarding our processing of personal data on behalf of Licensee, please contact Oxford Leadership at [email protected].
10- Termination, Notice and Inactivation of User Account
- This EULA will take effect upon User’s first use of the Digital Platformor when User registersits account, and is valid until further notice. Either party may terminate the account at any time, thus ending User’s right to use the Digital Platform, with 30 days written notice. This EULA will remain in full force and effect for as long as User is using the Digital Platform, however only for as long as Licensee holds a valid license agreement with Oxford Leadership.
- Oxford Leadership may immediately terminate User ́s account, thus ending User’s access to the Digital Platform, if Oxford Leadership believes that User has violated any provisions of this EULA or other Oxford Leadership guidelines. Oxford Leadership is entitled to deny User access to the Digital Platform.
11- Miscellaneous
- Oxford Leadership may modify and amend this EULA. Such amendments shall enter into effect 30 days from the date which Oxford Leadership has provided notice of the changes to User. If User finds that the proposed modifications or amendments encompass a limitation of User’s rights in a way that User cannot accept, User is entitled to terminate its account with a 30 days written notice. User is required to stay updated in regards to the current EULA applicable at thetime of User using the Digital Platform.
- Oxford Leadership may from time to time modify the Digital Platform and the Content without prior notice.
- User is not permitted to assign or otherwise transfer its rights and obligations under this EULA.Oxford Leadership has the right, without prior obtaining of approval, to assign this EULA to another company in the same company group as Oxford Leadership, or a third party in connection with a transfer of all or substantially all of Oxford Leadership’s assets.
- If any part, term or provision of this EULA is held to be illegal or unenforceable, the validity of the remainder of this EULA will not be affected. Any omission of Oxford Leadership to enforce any right under this EULA shall not be regarded as a waiver of such rights. IT IS EXPRESSLY UNDERSTOOD THAT ALL PROVISIONS REGARDING LIMITATIONS OF LIABILITY WILL REMAIN IN FULL FORCE AND EFFECT AND SHALL SURVIVE THE TERMINATION OF THIS EULA.
- This EULA constitutes the entire agreement between User and Oxford Leadership on all issues to which this EULA relates.
12- Law and Venue
- This EULA and any dispute or claim arising out of or in connection with it shall be construed in accordance with and be governed by the laws of England and Wales, without regard to its conflict of law provisions.
- Any dispute regarding the Digital Platformshall be settled in the courts of England and Wales.